Can Nostalgia Save a Motorcycle Brand?
Harley-Davidson’s 2026 Super Glide proves that heritage can still create desire. But nostalgia only works when the motorcycle beneath it is ready to make new memories.
Phil Hänni |
La culture de l'équitation
Can Nostalgia Save a Motorcycle Brand?
-
What Happens When a Motorcycle Brand Changes Hands? Ducati May Find Out Again
Ducati may be for sale again. But ownership changes do not automatically erase a motorcycle brand — careless decisions do.
Phil Hänni |
